PLACEMENT CLOTHING BRAND

I wanted to create a clothing brand that really stood out. My goal was to tackle the streetwear industry and I also wanted to add a bit of the skateboarding flavor to it. I wanted this brand to be for everyone and worn by anyone. I designed a logo that had a sense of mobility and was easy to read no matter the distance. However, I actually wanted to create two logos for a bit of variation, one was a simplified initials version and the other was the full name “PLACEMENT”. They feel as if they’re both from the same realm and they feel fresh. I happened to design some articles of clothing to really emphasize the feeling this brand is meant to give off.