I wanted to essentially teach a large audience about the skateboarding community. I mainly wanted to focus on skateboarding vernacular and terminology. My plan was to teach people who aren’t familiar with skateboarding’s terminology and the meanings behind certain words. Hence the title of my thesis “Understanding Skateboarding Vernacular.” I wanted to project/convey certain skateboarding terms in such a way that they would essentially become punny or revolve around wordplay. I decided to partner with H&M since they specialize in a wide variety of clothing and create a clothing line dedicated to skateboarding vernacular. This will allow me to reach an audience through the use of fashion design. I created different illustrations that depended on the word that was selected and its meaning. I’ve also created a book that dissects my process and how I came about the final designs. This book shows my research on skateboarding, and the world of fashion.